The logo is an introduction to the school; it tells a story about the school and reveals some of the significant values espoused by the school’s community

• The story is as important as the imagery
• The image means different things to different people
• Bonding with and understanding the logo involves seeking symbolic meaning in the opportunities offered by an image that can be interpreted in a number of ways (the observer has to do some work)
• The logo has three dimensions

Ø      a font (alfriston college)

Ø      a background (the poutama pattern)

Ø      a mark (the pod)

Connections and references

• The Koru unfurls from the bottom opening out to support the pod, the koru symbolises a new beginning
• The pod is a nourishing and nurturing symbol
• It is a manuka pod, a native of Manukau
• The seed is independent, complete, dynamic and leaving purposefully
• The pod is woven, this alludes to kete and tukutuku
• The poutama pattern is a foundation which supports the other elements
• Poutama is a stairway leading onwards and upwards, it follows the same bottom-left-to-top-right trail as the seed leaving the pod
• The woven pod can also represent a network - a community network, a digital network, a family network etc
• The woven pod can also be seen to include
1. The letters A and C
2. A birds beak (pukeko)
3. The pukeko foot
4. Shapes and symbols used in maori carving
5. Lots of other things!

The connection with the Pukeko is maintained through the uniform colours and the adoption of this bird as the school mascot.